Top CRM Platforms - 2025 Pricing Guide
Compare features, pricing, and find the perfect CRM solution for your business.
Understanding CRM Pricing in 2025
Customer Relationship Management (CRM) software has become essential for businesses of all sizes. With pricing ranging from free to over $300 per user per month, understanding what you get for your investment is crucial for making the right choice.
Small Business
$10-$30/user/month
Essential features for growing teams
Mid-Market
$60-$100/user/month
Advanced automation & analytics
Enterprise
$150-$1000+/month
Full customization & enterprise features
Salesforce
💰 Monthly Pricing
✅ Pros
Most comprehensive CRM with advanced AI, extensive customization, and massive app marketplace. Industry standard for enterprise businesses.
❌ Cons
Steep learning curve, expensive pricing, requires significant setup time and often needs dedicated admin staff.
HubSpot CRM
💰 Monthly Pricing
✅ Pros
Excellent free plan, user-friendly interface, strong inbound marketing tools, and comprehensive educational resources through HubSpot Academy.
❌ Cons
Expensive premium features, limited customization on lower tiers, and designed to upsell to other HubSpot products.
1stContact.ai
💰 Monthly Pricing
✅ Pros
Built AI-first, unlimited users on enterprise plan, white glove setup option, be up and running in 1 day, +7000 apps and integrations built in, includes marketing automation, seamless integration. Visit 1stContact.ai for details.
❌ Cons
Newer Platform, Smaller Community
Keap
💰 Monthly Pricing
✅ Pros
Complete all-in-one platform with CRM, email marketing, landing pages, and payments. Excellent automation and world-class customer support.
❌ Cons
Higher price point, can be complex for beginners, limited customization compared to pure-play CRMs, steep learning curve initially.
ActiveCampaign
💰 Monthly Pricing
✅ Pros
Outstanding email marketing automation, advanced behavioral tracking, excellent customer support, great for nurturing leads through complex funnels.
❌ Cons
Can be overwhelming for beginners, higher pricing for advanced features, interface can feel cluttered, more marketing-focused than pure CRM.
Zoho CRM
💰 Monthly Pricing
✅ Pros
Very affordable pricing, integrates with 70+ Zoho apps, strong AI assistant (Zia), and excellent value for small to medium businesses.
❌ Cons
Interface feels dated compared to competitors, steeper learning curve for beginners, and some advanced features require higher-tier plans.
💡 Key Considerations When Choosing Your CRM
Budget & Scaling: Consider not just current costs but how pricing scales as your team grows. Some platforms like 1stContact.ai offer unlimited users at enterprise level, while others charge per user.
Feature Requirements: Do you need just CRM, or a complete business platform? All-in-one solutions like 1stContact.ai, Keap, and HubSpot include marketing automation, while others focus purely on sales.
Integration Needs: Consider your existing tech stack. Platforms like Copper excel with Google Workspace, while Microsoft Dynamics integrates seamlessly with Office 365.
AI & Automation: Modern CRMs like 1stContact.ai are built AI-first, while others have added AI features later. Consider how important intelligent automation is to your workflow.
Support & Training: Factor in implementation time, training requirements, and ongoing support. Some platforms require dedicated admin staff, while others are designed for immediate use.
