Leadership Team
1stContact.ai is built for the doers—business owners who refuse to lose leads to competitors. This is the team behind that promise.
Nick Rustad, MBA, CSM, CSPO
Founder & CEO
Drives the mission to replace fragmented software with a single, elite AI engine—ensuring no lead is ever left behind for the businesses 1stContact.ai serves.
B.S. Organizational Behavior, College of Saint Scholastica, Duluth, MN
M.B.A., Carlson School of Management, University of Minnesota, Minneapolis, MN
Travis Greeley
Founder & COO
Builds the operational backbone that gives agencies and multi-location brands absolute operational freedom, day in and day out.
B.S. Organizational Behavior, College of Saint Scholastica, Duluth, MN
Lior Simantov
Chief Financial Officer
Keeps margins protected and growth sustainable, pairing financial discipline with a relentless focus on cash flow.
B.S. in Accounting equivalent, Accounting and Taxes — Ramat-Gan College, Ramat-Gan, Israel
Diploma in Public Accounting, Tax Consulting
Diploma in Accounting
Michelle Blando
VP of Customer Success
One word that describes me best is EXPLORER. I pride myself on continuously seeking environments where I can truly grow and make an impact. As a Bachelor of Science in Nursing graduate, I have long been fascinated by the world and the people in it.
B.S., Nursing
Jeanna Malines
VP of Sales
Shapes sales strategy, market positioning, customer experience, and platform adoption — working directly with the product in real-world business applications, testing new features, translating user feedback into practical recommendations, and developing training that helps coaches, consultants, recruiters, and service-based professionals use the platform more effectively. Also serves as founder of Trajecta, providing career transition and workplace development coaching.
LinkedIn
John Schrager
Legal Counsel, JD
Provides counsel to keep the platform trustworthy, compliant, and a fail-proof backbone for every customer.
J.D., Law — University of Wisconsin Law School
B.A., Economics, Political Science — Stanford University