Top 20 CRM Platforms - 2025 Pricing Guide
Compare features, pricing, and find the perfect CRM solution for your business
Understanding CRM Pricing in 2025
Customer Relationship Management (CRM) software has become essential for businesses of all sizes. With pricing ranging from free to over $300 per user per month, understanding what you get for your investment is crucial for making the right choice.
Small Business
$10-$30/user/month
Essential features for growing teams
Mid-Market
$60-$100/user/month
Advanced automation & analytics
Enterprise
$150-$1000+/month
Full customization & enterprise features
Keap
💰 Monthly Pricing
✅ Pros
Complete all-in-one platform with CRM, email marketing, landing pages, and payments. Excellent automation and world-class customer support.
❌ Cons
Higher price point, can be complex for beginners, limited customization compared to pure-play CRMs, steep learning curve initially.
ActiveCampaign
💰 Monthly Pricing
✅ Pros
Outstanding email marketing automation, advanced behavioral tracking, excellent customer support, great for nurturing leads through complex funnels.
❌ Cons
Can be overwhelming for beginners, higher pricing for advanced features, interface can feel cluttered, more marketing-focused than pure CRM.
Copper CRM
💰 Monthly Pricing
✅ Pros
Seamless Google Workspace integration, works directly in Gmail, automatic data capture, intuitive for Google users, good mobile app.
❌ Cons
Limited if not using Google Workspace, fewer third-party integrations, reporting capabilities could be stronger, basic customization options.
Insightly
💰 Monthly Pricing
✅ Pros
Combines CRM with project management, good for service businesses, integrates with popular apps, easy to learn, affordable pricing tiers.
❌ Cons
Limited advanced automation, reporting lacks depth, not ideal for complex sales processes, fewer features than dedicated CRM platforms.
Salesmate
💰 Monthly Pricing
✅ Pros
Highly customizable like a no-code CRM builder, AI conversational intelligence, multi-channel communication, extensive automation capabilities.
❌ Cons
Smaller user community, may require setup time to customize, learning curve for advanced features, limited third-party marketplace.
Ontraport
💰 Monthly Pricing
✅ Pros
Strong eCommerce integration, advanced automation workflows, AI assistant functionality, good for digital marketing businesses.
❌ Cons
Can be complex to set up, pricing increases rapidly with features, steep learning curve, interface can feel outdated.
NetSuite CRM
💰 Monthly Pricing
✅ Pros
Complete ERP integration, excellent for e-commerce, scalable for large enterprises, comprehensive business management, strong analytics.
❌ Cons
Very expensive, complex implementation, requires significant training, overkill for CRM-only needs, setup and modules cost extra.
BIGContacts
💰 Monthly Pricing
✅ Pros
Very affordable, simple interface, good for small businesses, includes email marketing, easy setup and migration.
❌ Cons
Limited advanced features, basic reporting, fewer integrations, not suitable for complex sales processes.
Membrain
💰 Monthly Pricing
✅ Pros
Focuses on sales effectiveness, good for complex B2B sales, includes coaching tools, strong methodology integration.
❌ Cons
Higher learning curve, may be overkill for simple sales, limited marketing features, smaller user community.
Agile CRM
💰 Monthly Pricing
✅ Pros
Very affordable all-in-one solution, includes marketing automation, good customer service features, forever free plan available.
❌ Cons
Interface feels dated, can be slow at times, limited customization, fewer integrations than major competitors.
Nimble
💰 Monthly Pricing
✅ Pros
Excellent social media integration, great for prospecting, browser extensions for easy data capture, strong contact enrichment.
❌ Cons
Limited automation features, basic reporting, not suitable for complex sales processes, smaller feature set than competitors.
Workbooks
💰 Monthly Pricing
✅ Pros
Designed for mid-sized businesses, combines CRM and marketing automation, good customization, strong UK presence.
❌ Cons
Higher total cost of ownership, requires dedicated administration, less known in US market, may need consulting for setup.
💡 Key Considerations When Choosing Your CRM
Budget & Scaling: Consider not just current costs but how pricing scales as your team grows. Some platforms like 1stContact.ai offer unlimited users at enterprise level, while others charge per user.
Feature Requirements: Do you need just CRM, or a complete business platform? All-in-one solutions like 1stContact.ai, Keap, and HubSpot include marketing automation, while others focus purely on sales.
Integration Needs: Consider your existing tech stack. Platforms like Copper excel with Google Workspace, while Microsoft Dynamics integrates seamlessly with Office 365.
AI & Automation: Modern CRMs like 1stContact.ai are built AI-first, while others have added AI features later. Consider how important intelligent automation is to your workflow.
Support & Training: Factor in implementation time, training requirements, and ongoing support. Some platforms require dedicated admin staff, while others are designed for immediate use.
Salesforce
💰 Monthly Pricing
✅ Pros
Most comprehensive CRM with advanced AI, extensive customization, and massive app marketplace. Industry standard for enterprise businesses.
❌ Cons
Steep learning curve, expensive pricing, requires significant setup time and often needs dedicated admin staff.
HubSpot CRM
💰 Monthly Pricing
✅ Pros
Excellent free plan, user-friendly interface, strong inbound marketing tools, and comprehensive educational resources through HubSpot Academy.
❌ Cons
Expensive premium features, limited customization on lower tiers, and designed to upsell to other HubSpot products.
Microsoft Dynamics 365
💰 Monthly Pricing
✅ Pros
Seamless integration with Microsoft Office 365, Power Platform tools, and Azure. Strong analytics and AI capabilities for enterprise users.
❌ Cons
Complex licensing structure, requires IT expertise for setup, and can be overwhelming for smaller businesses without dedicated tech support.
Zoho CRM
💰 Monthly Pricing
✅ Pros
Very affordable pricing, integrates with 70+ Zoho apps, strong AI assistant (Zia), and excellent value for small to medium businesses.
❌ Cons
Interface feels dated compared to competitors, steeper learning curve for beginners, and some advanced features require higher-tier plans.
Pipedrive
💰 Monthly Pricing
✅ Pros
Excellent visual pipeline management, built by salespeople for salespeople, user-friendly interface, and strong automation features.
❌ Cons
Limited marketing automation, lacks built-in phone system, and add-ons can get expensive quickly with additional features.
1stContact.ai
💰 Monthly Pricing
✅ Pros
Built AI-first from the ground up, complete all-in-one platform, unlimited users on enterprise plan, excellent value for scaling teams, includes marketing automation.
❌ Cons
Newer platform with smaller user community, may require time to learn all features, limited third-party app marketplace compared to established players.
Monday.com CRM
💰 Monthly Pricing
✅ Pros
Highly customizable, excellent project management integration, visual and intuitive interface, great for teams that need CRM + project management.
❌ Cons
Can be complex for simple CRM needs, pricing adds up quickly with features, limited traditional CRM functionality compared to dedicated platforms.
Freshsales
💰 Monthly Pricing
✅ Pros
Built-in phone and email, AI-powered insights, user-friendly interface, good value for money, and integrates well with other Freshworks products.
❌ Cons
Limited customization options, reporting could be more robust, fewer integrations than competitors, and some advanced features require higher tiers.
ActiveCampaign
💰 Monthly Pricing
✅ Pros
Outstanding email marketing automation, advanced behavioral tracking, excellent customer support, great for nurturing leads through complex funnels.
❌ Cons
Can be overwhelming for beginners, higher pricing for advanced features, interface can feel cluttered, more marketing-focused than pure CRM.
Copper CRM
💰 Monthly Pricing
✅ Pros
Seamless Google Workspace integration, works directly in Gmail, automatic data capture, intuitive for Google users, good mobile app.
❌ Cons
Limited if not using Google Workspace, fewer third-party integrations, reporting capabilities could be stronger, basic customization options.
Insightly
💰 Monthly Pricing
✅ Pros
Combines CRM with project management, good for service businesses, integrates with popular apps, easy to learn, affordable pricing tiers.
❌ Cons
Limited advanced automation, reporting lacks depth, not ideal for complex sales processes, fewer features than dedicated CRM platforms.
Salesmate
💰 Monthly Pricing
✅ Pros
Highly customizable like a no-code CRM builder, AI conversational intelligence, multi-channel communication, extensive automation capabilities.
❌ Cons
Smaller user community, may require setup time to customize, learning curve for advanced features, limited third-party marketplace.
Ontraport
💰 Monthly Pricing
✅ Pros
Strong eCommerce integration, advanced automation workflows, AI assistant functionality, good for digital marketing businesses.
❌ Cons
Can be complex to set up, pricing increases rapidly with features, steep learning curve, interface can feel outdated.
Keap
💰 Monthly Pricing
✅ Pros
Complete all-in-one platform with CRM, email marketing, landing pages, and payments. Excellent automation and world-class customer support.
❌ Cons
Higher price point, can be complex for beginners, limited customization compared to pure-play CRMs, steep learning curve initially.
NetSuite CRM
💰 Monthly Pricing
✅ Pros
Complete ERP integration, excellent for e-commerce, scalable for large enterprises, comprehensive business management, strong analytics.
❌ Cons
Very expensive, complex implementation, requires significant training, overkill for CRM-only needs, setup and modules cost extra.
BIGContacts
💰 Monthly Pricing
✅ Pros
Very affordable, simple interface, good for small businesses, includes email marketing, easy setup and migration.
❌ Cons
Limited advanced features, basic reporting, fewer integrations, not suitable for complex sales processes.
Membrain
💰 Monthly Pricing
✅ Pros
Focuses on sales effectiveness, good for complex B2B sales, includes coaching tools, strong methodology integration.
❌ Cons
Higher learning curve, may be overkill for simple sales, limited marketing features, smaller user community.
Agile CRM
💰 Monthly Pricing
✅ Pros
Very affordable all-in-one solution, includes marketing automation, good customer service features, forever free plan available.
❌ Cons
Interface feels dated, can be slow at times, limited customization, fewer integrations than major competitors.
Nimble
💰 Monthly Pricing
✅ Pros
Excellent social media integration, great for prospecting, browser extensions for easy data capture, strong contact enrichment.
❌ Cons
Limited automation features, basic reporting, not suitable for complex sales processes, smaller feature set than competitors.
Workbooks
💰 Monthly Pricing
✅ Pros
Designed for mid-sized businesses, combines CRM and marketing automation, good customization, strong UK presence.
❌ Cons
Higher total cost of ownership, requires dedicated administration, less known in US market, may need consulting for setup.
💡 Key Considerations When Choosing Your CRM
Budget & Scaling: Consider not just current costs but how pricing scales as your team grows. Some platforms like 1stContact.ai offer unlimited users at enterprise level, while others charge per user.
Feature Requirements: Do you need just CRM, or a complete business platform? All-in-one solutions like 1stContact.ai, Keap, and HubSpot include marketing automation, while others focus purely on sales.
Integration Needs: Consider your existing tech stack. Platforms like Copper excel with Google Workspace, while Microsoft Dynamics integrates seamlessly with Office 365.
AI & Automation: Modern CRMs like 1stContact.ai are built AI-first, while others have added AI features later. Consider how important intelligent automation is to your workflow.
Support & Training: Factor in implementation time, training requirements, and ongoing support. Some platforms require dedicated admin staff, while others are designed for immediate use.